Black Friday and Cyber Monday: Should Indians Join the Shopping Craze?

Black Friday and Cyber Monday are two of the biggest shopping events in the world. They originally started in the U.S. but have quickly become global phenomena. These sales offer massive discounts on a wide range of products, from electronics to fashion, and shoppers wait for them all year long. But should Indians jump into this shopping frenzy? Are these sales really as good for Indian consumers as they seem? Let’s break it down.

Why Are Black Friday and Cyber Monday Important Globally?

Black Friday takes place on the day after Thanksgiving (the fourth Thursday of November), while Cyber Monday happens the following Monday. These events kick off the holiday shopping season in the U.S., and shoppers can find discounts of up to 70% or more on popular products.

In 2023, Americans spent nearly ₹81,000 crore ($9.8 billion) on Black Friday, and Cyber Monday sales reached ₹92,000 crore ($12.3 billion), according to industry reports. The rise of online shopping means people from around the world, including Indians, now also take part in these global sales.

Are These Sales Relevant to the Indian Market?

India’s shopping culture is different from the U.S. The country has its own major sales events like Flipkart’s Big Billion Days, Amazon’s Great Indian Festival, and Diwali sales, which also offer massive discounts, cashback offers, and various deals. These local sales often give discounts tailored to Indian tastes and purchasing power.

However, India’s e-commerce market is growing rapidly. In 2023, over 700 million Indians were online, and a large number of them are now exploring global sales events like Black Friday and Cyber Monday. With many brands and products being launched globally before reaching India, these international sales events have become very relevant to Indian consumers looking for better deals on international goods.

The Appeal of Black Friday and Cyber Monday in India

There are several reasons why Black Friday and Cyber Monday might interest Indian shoppers:

• Access to Global Brands: Many international brands, like Apple, Samsung, Nike, and Adidas, offer their products at significantly lower prices during these sales compared to their Indian counterparts. For example, an iPhone 15 Pro in the U.S. could cost about ₹75,000 (starting price), but in India, the same model might cost you ₹95,000 or more after taxes. During Black Friday, you might get it for an even lower price.
• Electronics and Gadgets: Tech enthusiasts can score amazing deals on gadgets. For instance, a Sony WH-1000XM5 noise-cancelling headphone might be priced at ₹35,000 in India, but during Black Friday, it could be available for around ₹25,000 or even less. The discounts on laptops, gaming consoles, smartwatches, and TVs are also quite attractive.
• International Products: Many products that aren’t available in India, like specific fashion brands or niche gadgets, can be bought from U.S. or UK-based websites during these sales. For example, a Kiehl’s skincare kit that costs ₹6,000 in India might be available for ₹3,500 during Black Friday, even after shipping charges.
• Social Media Buzz: Influencers and online platforms create excitement around these sales. Indian consumers, especially younger shoppers, are influenced by global trends, and social media campaigns make them aware of the deals available internationally.

Challenges and Drawbacks for Indian Shoppers

While these sales seem tempting, there are a few challenges Indian shoppers should be aware of:

• Shipping Costs and Delays: International shipping can be expensive. For example, shipping an item that costs around ₹10,000 could add another ₹2,000 to ₹5,000 in shipping fees. Plus, deliveries can take weeks, especially during busy sale periods. Customs delays could mean your product arrives much later than expected.
• Customs and Import Duties: When you buy from foreign websites, India’s customs department charges import duties, which can increase the cost of your purchase. If you buy a smartphone for ₹50,000, you might end up paying around ₹5,000 to ₹7,000 extra in taxes and duties.
• Currency Exchange Issues: If you’re paying in foreign currencies (USD, GBP, etc.), the exchange rate can impact the total cost. For example, if the exchange rate is 1 USD = 80 INR, a product priced at $100 (₹8,000) could cost you around ₹8,200-₹8,500 after conversion fees, depending on your bank’s exchange rates.
• Local Alternatives: While Black Friday deals might seem tempting, you may find that local sales in India, such as the Amazon Great Indian Festival or Flipkart Big Billion Days, offer similar or even better discounts, without the hassle of shipping costs or long waits. For instance, during the Big Billion Days sale, you might get up to 50-60% off on products like smartphones, laptops, and clothing.
• Risk of Scams: There’s always a risk when shopping online, especially from lesser-known international sites. Fake or counterfeit products are a concern. Stick to trusted platforms like Amazon, Best Buy, or official brand stores to avoid these risks.

Tips for Indians Shopping During Black Friday and Cyber Monday

If you decide to take part in these sales, here are some tips to make the most of it:

• Do Your Research: Compare prices with local sales in India. For example, an HP laptop might be available for ₹55,000 during Black Friday, but it could be sold for ₹52,000 during the Amazon Great Indian Festival. Do a price comparison to ensure you’re getting the best deal.
• Look for Trusted Sellers: Stick to well-known websites like Amazon, Best Buy, or the official brand websites. These platforms offer buyer protection and good customer service.
• Watch for Extra Fees: Always calculate extra costs like shipping, customs duties, and currency conversion fees before finalizing your purchase. Use online tools or calculators to estimate these costs.
• Track Shipping and Returns: Make sure the website offers a clear return policy. Returning items internationally can be a hassle, so double-check before you buy.
• Consider Payment Methods: Use a credit card with low foreign transaction fees or platforms like PayPal for secure payments.

Conclusion

So, should Indians join the Black Friday and Cyber Monday shopping craze? It depends on what you’re looking for.

If you’re after international brands, exclusive products, or tech gadgets, these sales can offer great deals that you might not find locally. However, you should keep in mind the extra costs like shipping, taxes, and currency conversion, which can add up quickly.

For everyday products, it might make more sense to shop locally during India’s major sales events, where you can avoid customs duties and long waits. If you do decide to shop internationally, just make sure to weigh the pros and cons carefully.

In the end, whether you shop during Black Friday or Cyber Monday, or stick to local sales, make sure you’re getting the best deal for your money. Happy shopping!